One of the secrets of writing is that you can create a compelling argument for just about anything at all. Regardless of its logic, truthfulness or fact just about anything can be created as verification to justify a point of view or a manipulation of reality.

Clearly this has relevance to almost every subject under the sun. But nowhere is it more prevalent and proliferating than in the areas of spirituality and consciousness. Long the province of charlatans, mystics, scientists and religious zealots alike, the spiritual-consciousness field is peppered with half-truths and unprobed beliefs. Partly of necessity, because the traffic of meaning between the spiritual and the material realms is unreliable at best. But partly also because people like the truth to agree with them, to support them in their self-interest and they like to talk about the thing that interests them most: themselves.

The truth however is less partisan or preferential. It is really strictly speaking, at least spiritually, impersonal. Let’s take a few popular, but nonetheless erroneous, beliefs from the Mind-Body-Spirit (a.k.a. the New Age) field and look critically at what they are really saying:

1. Only consciousness creates the world.

Everything is consciousness. It doesn’t create anything, it already is everything that is, or is not. Both pre-manifestation and post-manifestation, emptiness and all posible potential. So consciousness does not create the world, it is self-sourcing, it is the real world!

2. There is a new spiritual teaching that enables people to rescue themselves and mankind.

People do not need rescuing, neither does mankind. Both need to see themselves for who and what they really are, then no rescue is needed or appropriate. The idea of a new spiritualiy that saves or rescues is a prime example of taking a relative theme like heroism and drama and converting into spiritual terms, even though it doesn’t work, because it is not relevant.

3. Our belief in the fallacy of the existence of the objective physical reality that does not depend on consciousness is limiting.

The belief in existing objects is only limiting when we do not see the world as it truly is, a reflection of the absolute and all objects that arise in consciousness only. This gobbledy-gook is popular, perhaps stemming from the popular idea that maya equals illusion or that samsara is not Nirvana or whatever. Read more deeply into your own religion: maya is a relative reflection of the divine in the world of time and space.

4. Only the consciousness of a human being contains all elements of existence. The consciousness of a human being is the same undifferentiated consciousness that exists in, through and outside, and pervades all of existence and all existing objects of this and any other time. The great sages are levellers, they insult our arrogance and complacency. This consciousnes that I arise within as an individuated form is exactly the same — exactly the same — as the consciousness of a dog or a stone — why? Because there is only one consciousness.

5. Alter human consciousness because it includes all other elements; if a person were to use the knowledge, the world about us would change crucially.

Consciousness of a human being or anything else includes all elements. This already crucially influences the world; there is no need to instruct people in how to do this, merely help them to see what they are creating already!

6. Knowing how to reach harmonic development together with the universe enables us to have a healthier physical body and happier life, and the world will develop accordingly.

When a human being is over-concerned with health, happiness and harmony, they inevitably miss the larger point which is that the world, like human beings and everything else, arises and subsides in consciousness. Since all this, from the point of view of reality, i.e. where we really are, is happening simultaneously, spiritual evolution and harmonic development are strictly speaking merely relative terms with no real relevance to the spiritual, transcendent and divine. To play with the incidence of synchronicity and convergence for the sake of self-interest carries its own consequences and perils. But most importantly, when you become involved in it, you miss the main point of psychological and spiritual endeavor, which is the search for the truth which is substantially more expansive than these material and quasi-spiritual concerns.

Finally…

7. Everything around us — the earth, the sun, space, Nature, people and objects — are based on the structure of our consciousness, which includes the consciousness of the Creator. When we discover what the spirit and consciousness is, we can manage our state of being, we can build the world and control every creative action and manifest results.

But this is what we doing already! Furthermore, does the earth, the sun etc. really exist around us? Are they not more truly in us (from the point of view of individual psychology)? Or from a deeper truth are these manifestations and us not really the same thing, i.e. consciousness? Does consciousness have a structure? How can the All truly have a structure? If it did wouldn’t the world be rational and reasonable and make sense? Rather than be uncertain, irrational, arbitrary and random? Do we really want to control (what? We are all consciousness!) and manifest results when we are already doing precisely that, without being aware of how and what and why and when we are manifesting anything? In any case what do we mean by results — this world, the truth, is a manifestation of all possible worlds at all times waiting for us to witness and become one with it.

What is the truth about Hydroxycut? To say that would imply that people have been telling lies about Hydroxycut. A lot of people would say that all diet pills are a scam. Perhaps those that say that have not experienced any positive results with diet pills. The truth about Hydroxycut is that with a sensible diet and exercise you can lose more weight by taking Hydroxycut diet pills.

Our society is all about doing things fast and easy. We have fast food restaurants, drive through’s, cell phones, mail order video rentals, anything to make our lives easier. Now since this country is in the middle of an overweight epidemic, we are trying to make losing weight fast and easy. But there’s nothing fast or easy about losing weight for most people. If you want to lose weight the right way and keep it off, professionals recommend losing 1 to 2 pounds per week. For many people this seems like a long way to go. But keep in mind that once you lose 10% of your weight most people can notice and you definitely will feel the difference.

If you look at your weight loss journey as not a sacrifice or a terrible thing to do and which you have to stop eating everything that you enjoy, it may be easier to lose weight. Losing 1 to 2 pounds per week can be easy if you commit to making changes to your daily eating habits and increase your exercise. If you are overweight and want to lose weight, you have to make changes. They say the definition of insanity is doing the same thing over and over and expecting to get different results. You cannot keep eating the same thing and just hope to lose weight. You also can’t keep eating the same things and doing the same amount of activity and expect a pill to do all the hard work for you.

The truth about Hydroxycut is that it can give you more energy, decrease your appetite and help to increase your metabolism so that you can lose more weight. But if you’re committed to staying on the couch and eating whatever you want, then Hydroxycut is not going to help.

On Monday we learnt from Sir Patrick Vallance, the government’s Chief Scientific Adviser that Coronavirus will probably never disappear and a vaccine won’t stop it completely. He also said that ministers and experts should stop ‘over-promising’ and be realistic about the prospects of a vaccine and the likely timeline of one, unlikely before spring next year.

He then echoed his earlier warnings and those of his colleague Professor Chris Whitty that the COVID-19 fight will be a long one, and it will be with us for good.

So, from this should we assume there is no ‘silver bullet’ for COVID-19 infections?

What if there were a single treatment that:

• could stop the infection in its tracks,
• was anti-inflammatory; controlling the immune system’s response to the infection and stopping it from overreacting dangerously,
• in cases where patients developed secondary bacterial infections in the lungs could supercharge antibiotics; boosting their efficacy and eve,
• was a repurposed drug; already proven as safe
• was easy to make, scalable at the level required to make a difference in the pandemic and was cost effective,
  then wouldn’t that be something we should all be getting excited about?

Surely though no such ‘silver bullet’ game changing therapy exists? After all, the only treatments we hear about for COVID are those which President Trump took, which were either very new, expensive and experimental or have a very narrow application to a particular aspect of the disease.

Well, you heard it here first – such a ‘silver bullet’ treatment does exist today. It’s called Nylexa®, from the small UK biotech company NovaBiotics Ltd. It’s active ingredients have been safely used in medicines that treat unrelated conditions for over 30 years.

NovaBiotics discovered Nylexa’s potential benefits in COVID-19 following a decade of research in difficult to treat, drug-resistant infections, including the complex chest infections and inflammation associated with cystic fibrosis (CF) lung disease. In March they applied for a £1m grant from Innovate UK (representing the government) to start clinical studies. That grant was eventually awarded earlier this month, and the government are now considering whether or not to include Nylexa on two separate NHS platform studies.

But why, I hear you ask, if this is so good have we not heard about it before? Why are the government and the press not shouting about this from the rooftops? Why is this not being demanded by clinicians desperate for effective treatments for their patients?

I’m afraid to say, it all boils down to money. Small biotech companies find it difficult to get attention as they don’t have the resources available to their larger better funded rivals. The names we read about regularly when it comes to ground breaking new treatments are invariably large multi-national pharmaceutical companies with deep pockets and big budgets to promote their own particular wares. They make sure their drugs get the required attention. NovaBiotics is a small private company funded by a group of loyal and supportive shareholders so unfortunately don’t have the resources to compete for attention with the big boys.

Which is why this situation is so frustrating. In mitigating the health consequences of contracting COVID-19, Nylexa® could increase public confidence of living with the virus for the longer term and potentially allow a greater degree of normality to return to the way in which we live, benefiting the economy directly in addition to easing COVID-19’s burden on the NHS and healthcare systems globally. Yet getting people in positions of influence to take notice amongst all the others competing for their attention is very difficult indeed.

It is reported that there are thousands of potential COVID-19 treatments in clinical trials across the world. I would challenge anyone to show me one which has the same potential for positive impact as Nylexa®, yet this is not currently part of any trial, despite its impeccable credentials. So come on UK Government, and ministers, get your finger out and get this drug into trials immediately. The sooner it gets tested, the sooner it can be used to help sort out the mess the pandemic has caused to all our lives.

About NovaBiotics Ltd

NovaBiotics Ltd is a clinical-stage biotechnology company focused on the design and development of first-in-class therapies for difficult-to-treat, medically unmet infectiousdiseases caused by bacteria and fungi and respiratory conditions including cystic fibrosis and COVID-19.

A leading innovator in the anti-infectives space, the Company’s robust technology and business model has been validated through successful development, from concept to late stage clinical development, of its most advanced product candidates. In addition to the lead Nylexa® programme and the Company’s other late-stage assets (Lynovex® for cystic fibrosis, NP213/Novexatin® for onychomycosis), NovaBiotics has generated a robust pipeline of earlier stage, high-value drug candidates including NP339 (Department of Health and Social Care funded programme) for life threatening, drug resistant invasive fungal disease and NP432 for multi- drug resistant bacterial infections.

About Nylexa®

Nylexa® is a novel, dual antimicrobial-immunomodulatory candidate therapy. It is a simple, small molecule which has broad ranging antimicrobial effects through directly targeting microbes and also modulating the body’s ability to control infection. Importantly, Nylexa’s active ingredient has a key role in the resolution of infection and control of inflammation which NovaBiotics has exploited as a solution to COVID-19.

For bacterial infections, Nylexa is a potential solution to a public health challenge even greater than COVID-19: the worsening antimicrobial biotic resistance (AMR) crisis. Because Nylexa’s active ingredient is repurposed and has been used in medicines for other, unrelated conditions for more than 30 years, it can potentially be introduced into clinical practice within a much shorter timescale than new antibiotic(s) treatments developed from first principle. Put simply, Nylexa® ‘supercharges’ existing antibiotics in bacterial infections, especially against drug resistant bacteria.

For further information contact

Dr Deborah O’Neil – CEO & CSO

0044 (0)1224 711377

On sleepovers, college parties and birthdays, Truth or Dare still is the most popular game ever. The only problem is: people run out of ideas for good dares pretty fast. Check out this list of dares for the next time you play Truth or Dare!

1. Get your wrists and legs tied together for 5 minutes

This dare is especially evil if other dares have to be completed with tied hands afterwards. You can even tie different players together for added fun.

2. Go out and feed at least one cat in the neighborhood

3. Pin a coin against the wall with your nose for 3 min

This dare is much harder than it sounds. Especially if your friends make you laugh in the meantime.

4. Act as if you are crying and describe your worst date

Get creative and make some good drama. Let others have fun with your little scene!

5. Act like a dog and get out in the courtyard for 5 min

Tail wagging, leg lifting, barking – your dog names it, you do it!

6. Ask the most beautiful person of the party for a kiss

This is a very sweet dare. Whomever you ask will get this not-so-subtle compliment. But it’s still cute. Go get that kiss!

7. Go outside the next time you have to go to the toilet

This one is easy for the guys to do.

8. Imitate an animal and have everyone guess what it is.

You’ll be surprised at how bad the other players are with hearing your elephant that sounds like a dying frog-giraffe…!

9. Stand in corner for 5 minutes while others are watching.

Especially effective if you have been handcuffed to someone/something, stripped or drenched. Or if you are ticklish and others can tease you while you are stuck without being able to fight back!

10. Lick ketchup from the back of a person of your choice

Easy, sexy or horrible dare. Depending on the back of the person you are licking!

11. Sing a really romantic song with a hard and dry voice

Have the girls do this dare. It’ll be fun for everyone!

12. Drink a mixture of 1/3 sugar, 1/3 salt and 1/3 coffee

You can mix up all sorts of drinks. Be sure that you have the right age for the drink you’re drinking.

13. Imitate a cartoon character and have everyone guess it

14. Pretend to be a clock and show the time with your legs

And show everyone how flexible you are (or not).

15. Put a pillow up your shirt and pretend to be in labor pains.

You’ll have some really sarcastic fun with this one! Be sure to check with the neighbors before you make too much noise. You can pretend the pillow is your baby after it’s born.

16. Think of your favorite swear word and yell it out loud

17. You have to ask out the next person coming in the room

Or you can go up to him or her and try to get a kiss in. Don’t get slapped!

18. Exchange one piece of clothing with your right neighbor

Have a girl and a guy with very different sizes do it for added fun.

19. Have a pointless conversation with a stranger for a min.

The key is to hold the conversation for a full minute. This will seem longer than you think. If you fail, start over.

20. Have someone pour a glass of cold water down your pants.

21. Have the group mix different sauces. You have to eat it.

That’s it: hope you can make good use of those dares for Truth or Dare. Don’t get too crazy with it. Truth or Dare parties are all about the fun, not so much about having someone feeling guilty or disgusted.

Drinking distilled water has both pros and cons for your health. Short term, it can be a life saver. It has been known to quickly drive any harmful chemicals and toxins from the body, and many people have literally had their lives saved by drinking distilled water.

Because Distilled Water is boiled, and therefore is free from dissolved minerals, it contains the special ability to be able to eliminate harmful waste from the body. Time and time again, distilled water has proven effective at removing harmful wastes and cleansing the system of any impurities.

Those opposed to drinking distilled water point to the fact that all the natural minerals, as well as harmful chemicals, are removed from the water. While removing the chemicals is obviously beneficial to your health, many are leery of drinking water that is devoid of all the natural minerals your body needs in order to operate efficiently. Most people don’t realize this, but you actually receive the vast majority of vitamins and minerals you need through your food.

When compared to your drinking water, the minerals and vitamins you receive from water is minuscule compared to your food. Therefore, while you won’t receive the health benefits these vitamins and minerals in regular drinking water will provide you, you also will not be subject to the harmful effects that the chemicals that seep through will do to your body.

However, on the con side, drinking distilled water can have adverse effects on your body. Here they are:

The more distilled water you consume in your body, the more the body absorbs carbon dioxide. A regular intake of distilled water, in the long term, can also cause a fast loss of electrolytes in your body, which include sodium, potassium, chloride, etc.

This also includes minerals such as magnesium. In all, deficiencies in these areas can lead to an irregular heart beat and high blood pressure.

No matter what side of thinking you prescribe to on drinking distilled water, no one can deny that this method is definitely the most effective and thorough at removing the harmful chemicals and toxins that often seep through into your tap water. Obviously, removing all the harmful chemical has the negative effect of also eliminating the minerals your body needs.

However, as mentioned above, you receive most of those through the food you eat anyway. The bottom line is this: there are experts on both sides of the fence when it comes to drinking distilled water. You need to do your own research, weigh the pros and cons, and make your own decisions about whether or not drinking distilled water is right for you.

When you talk about genetic hair loss most people think about the most common form of this problem: male-pattern baldness. This is the type of hair loss that is passed on genetically to offspring from their mothers. Most often the recipients of this type of loss are men, but sometimes the gene can also result in female hair loss.

While genetic baldness in men is identified by a receding hairline or balding crown, genetic loss of hair in women is a bit different. In most cases, a woman will not lose her hair in spots only but will thin out evenly throughout the head. Sometimes, this thinning can be quite severe and result in the woman having to wear a wig to cover up her thinning tresses. While female hair loss almost never results in a completely bald head, it can be extreme enough to expose the scalp quite plainly.

For the woman facing this type of problem, there are a few treatment options that can be explored. They include shampoos, conditioners and topical treatments, such as Rogaine for women, which stimulate growth and prevent further loss; vitamin supplements; and stimulatory treatments such as massage and infra-red therapy. The most successful of these treatments are the topical treatments. While they are quite expensive, they produce the best results.

Hair loss due to chemical processes

No matter how healthy and strong your hair is today, you could experience severe hair loss after undergoing a harsh chemical process such as a perm or color. While almost all chemical fallout is due to operator error, the chance of it occurring is multiplied by chemical services that you perform on your hair at home. I’ve seen more than one case of female hair loss in clients who have bleached their tresses at home, colored it over and then came to the salon for yet another bleaching. Not knowing this past history, the stylist used too strong a chemical, and the process resulted in loss of hair.

Since most of these cases do not result in complete baldness, the hair loss treatment options include protein treatments and other conditioning treatments to strengthen the remaining hair; a good haircut that will remove most of the damage; and a gentle hair-care routine that will minimize further loss due to breakage. You should also refrain from using thermal styling tools and undergoing any further chemical procedures until the hair is completely grown out.

Hair loss due to stress

Cases of severe stress can literally cause handfuls of hair to fall out at a time. Women experiencing stressful conditions can experience problems represented by thinning all over the head or in spots called alopecia areata. Alopecia areata means “Hair loss in spots or areas,” and can result in bald circular patches on one or more spots of the scalp. While this type of problem is alarming, it is not permanent. After the stress is removed, most sufferers of this type of this problem regrow all of the hair that they lost.

In most cases, the treatment for stress-related hair loss is minimal. After ruling out other causes of the problem, your doctor will likely recommend changes in your diet or ideas to help alleviate your stress. Keep in mind that it can take months for your hair to grow back even after the stressors have been eliminated.

Hair loss due to illness

Any type of extended illness or surgery can result in you losing hair. Medications taken to combat certain types of illnesses can also cause your hair to become brittle and break or fall out altogether. The most identifiable type of hair loss is associated with chemotherapy treatments. In most cases, this hair loss is complete and affects all areas of the body.

While there is little that can be done to prevent this type of loss or promote growth during illness, surgery or chemotherapy treatments, this type of female hair loss is also temporary. In most cases, full recovery of hair is made after the illness is over.

You can promote hair growth after the illness by getting regular trims and using growth enhancing shampoos and conditioners. Vitamin supplements may also be beneficial.

As you may have already guessed, loss of hair in women is more common than we might think. And many may be experiencing hair loss and dismiss it as a natural occurrence that comes along with age. A lot of these women fail to seek the necessary treatment that can help them keep their remaining hair and regrow new hair. So, if you are experiencing problems with losing your hair, do not think that it is just because you are getting older. There may be something that you can do to keep the hair on your head from clogging your drain.

If you have been in the market for an alternative metal wedding ring because you wanted something that is ultimately strong, maintenance free, fairly inexpensive, and have been considering one made from Tungsten Carbide, you must read this article first! There are some very important things that you should consider before making your purchase. Like the love and commitment between you and your spouse, your wedding band should last a lifetime. For this reason, Tungsten Carbide may not be the best choice for your wedding jewelry.

The claims that Tungsten Carbide manufacturers make about their jewelry are not entirely true and have been disproven by various strength tests. When the metal was first released onto the jewelry scene, the dealers claimed that it was indestructible and would maintain a permanent polish. They say that Tungsten Carbide makes the most wear-resistant wedding band on Earth. Sure, Tungsten Carbine rings can remain very shiny throughout their lifetime, but what good is a high polished wedding band that has a large chip or crack?

Not the Most Wear-Resistant on Earth:

Wedding rings are worn on a daily basis and receive a lot of wear and tear. While it is near impossible to scratch a Tungsten Carbide wedding ring, it can actually chip or break fairly easily. If your Tungsten Carbide wedding ring falls to a hard floor, such as one made from stone, it is very likely to shatter into pieces. This is because Tungsten Carbide is not a metal alloy, but the blend of Tungsten and Carbide powders. This creates microscopic voids within the wedding ring and weakens the product.

Impossible to Repair:

Another drawback is that Tungsten Carbide rings cannot be resized or repaired. You will wear your wedding band for a very long time, and it is very likely that your finger size may change. While most Tungsten Carbide wedding ring retailers promise to replace your ring if any damage occurs, or if your finger shrinks or grows and you need an alternate size, you will actually be receiving a brand new ring, and not the meaningful piece of jewelry that your spouse placed on your finger the day of your wedding.

This is where softer precious metals would be a better choice. Sure, they can scratch or knick easily, but they actually last longer. While wedding rings made of precious metals such as gold, silver, and platinum need regular polishing, they can be repaired and easily resized, and thus there is no need to completely replace one.

Other Metals to Consider:

Stainless Steel:

Stainless steel wedding bands are very strong and more resistant to scratching than gold, silver, or platinum. They are one of the least expensive options available on the market, and because the use of the metal for wedding rings is a contemporary trend, there are many fashionable styles of stainless steel rings available.

Titanium:

Titanium is one of the strongest metals available for wedding rings, is 100% hypoallergenic, light in weight, and can be engraved. Titanium wedding bands can also be easily adjusted to fit or repaired if damaged, and like stainless steel, they are less expensive and come in a myriad of design options.

Argentium:

Silversmith Peter Johns created this revolutionary metal in the 1990s. This contemporary silver alloy is a combination of sterling silver, copper, and germanium; the germanium increases the metal’s strength and tarnish resistance. Argentium silver is twice as hard as traditional silver, much less labor intensive to produce, and maintains a lasting finish. Argentium silver is being used in everything from wedding rings to works of art, and even musical instruments.

Before considering Tungsten Carbide wedding rings, consider one of these other metal types. You will be able to safely wear your ring made out of any of these alternative metals on a daily basis and not have to worry about your wedding band cracking or chipping

When it comes to ripping your body into shape, only the trusted and most effective fitness program should do. Body of Fire is one of the new fitness programs in the market today boasting well-researched and tested exercise and diet program which claims to give you that body you’ve always dreamed of in twelve weeks. Does it sound too good to be true? Find out the truth in this review if this Body of Fire fitness program is for real.

Body of Fire is written by Chad Waterbury, a professional fitness coach and nutrition guide whose previous book, published by top fitness publishers today has become a top-seller. Needless to say, he’s become one of the authorities when it comes to this subject.

In this book, you will only need your body weight, perhaps a few dumbbells, and just 35-45 minutes of your time four times a week to get that lean body so it’s not really a hassle especially if you have a busy lifestyle.

The program is divided into three phases with different sets of exercise with increasing intensity. Each phase is done in 4 weeks. The exercises in the program include both cardio and strength exercises which will require only your weight for resistance; dumbbells can be used for added resistance. This means zero trips to the gym at all. However, the workouts are quite intense and efforts should be made. But these are sufficient enough to burn the fats in a matter of time.

The exercise routines are easy to follow even by beginners and women. In the book, the author presents clear pictures with detailed and straightforward instructions which can be easily understood and done by readers.

Included also in the downloadable eBook is an extensive nutrition guide which emphasis on eating the right kinds of food and not cutting off on calories. You will easily get satisfied and won’t feel deprived at all.

This eBook also comes with a money back guarantee so if there’s anything that disappoints you, you shouldn’t worry. This fitness program is authored by a renowned fitness expert and many consumers have already attested to the effectiveness of the program. It can be done by most people in different fitness levels.

Some of the consumers say it should’ve been better if Waterbury had the routines in video so that it could be precisely followed by anyone. Nevertheless, this program has delivered what it had promised so far. We could safely conclude that this is not a scam and certainly is for real.

Ever since US President Barack Obama signed the Affordable Care Act (ACA) in 2010, autism advocates have been cheering, what they believe is a major achievement to secure autism rights. They expected the new law to mandate insurance companies to cover the expensive and potentially lifetime treatments for those having incurable autistic conditions. But the law has left it to the states to define, subject to some parameters, the “essential benefits” to be provided by the insurance companies.

The coverage requirement for autism treatment, like occupational and speech therapy, and behavioral counseling, usually vary between states. The US health and human services department has said that it’ll consider putting into place a national standard by 2016. The states, until then, would decide what treatment insurance companies have to cover.

The costs

Applied behavior analysis (ABA) is the most common autism treatment. But it calls for intensive, customized therapies that often cost over $60,000 annually. Depending upon the severity, trained therapists using ABA, often spends as much as 40 hours a week for a child. New studies by researchers of the University of Pennsylvania have estimated that a lifetime treatment of autism involves an average cost of $2.3 million.

The point of contention

The American Academy of Pediatrics, the American Medical Association, and the US Surgeon General’s office endorse ABA. But insurance companies argue that ABA is mostly educational and not medical. Consumer advocates argue, covering ABA is so expensive that it causes insurance premium to rise and makes the basic health inclusion unaffordable to millions.

What the states have done

A total of 34 states-Indiana being the first in 2001-and District of Columbia, have passed autism insurance mandates that require the companies to cover ABA and other autism treatment methods in some of their policies. All states having an autism mandate, require insurance companies to cover ABA for the state employees. The state laws differ widely beyond that. Some are applicable only on an individual health policy, while others cover large corporates and small groups.

The federal government, since last year, has begun covering ABA for its eight million employees, dependents, and retirees. Members of a military personnel’s family, have also been brought under ABA insurance coverage.

But benchmark plans in many of the states having autism mandates doesn’t include autism mandates. The legislature in Ohio, for instance, is considering to move an autism bill. In Alaska, the state’s insurance chief has written to lawmakers, confirming that the newly formulated autism mandate will apply on policies that are vended on the federal-run exchange.

Habilitation and autism coverage

The US federal government has listed 10 categories of autism healthcare services that states must cover under their essential benefits. Two of them are about autism: habilitation and mental health services. These are defined as therapies for children having developmental disabilities. The health and human services department has told the states to reveal the services being covered under habilitation. The government is also mulling a fresh healthcare law only or the autistics, besides the national standard in 2016.

While the basics of Search Engine Optimization or SEO are pretty much textbook, it isn’t the textbooks that you’re competing with, it’s the competition … who within the most competitive markets make it almost impossible to get to that search engine position of being number one. Discovering the Truth about Search Engine Optimization will require an analysis of every factor of optimization.

Professional SEO

Profession Search Engine Optimization (SEO) is more than simply understanding the goal of a website. The real SEO Professional, or real ‘Search Engine Optimizer’, will do extensive query-based keyword research because they know professional optimization needs a strong keyword foundation.

SEO professionals ask the all important question … Who is the “target audience” or the “target market” … and then, they work to create a website that brings their content to that audience through the search engines.

Search Engine Optimization (SEO) involves:

-Optimizing every page’s page titles, meta tags, attributes, anchor text and more.

– Theming of the primary domain, sub-domains and supporting web properties (such as blogs, forums and companion websites).

– Content is king … and paramount to good optimization.

– Search engine friendly GUI navigation (internal linking strategy). – A must have ‘inbound link’ building strategy (external links coming in).

The professional SEO (search engine optimization) knows that if you want to be found in the top of the search results for a competitive keyword term, you have to cover all your search engine optimization basics and more. That means both, exceptional website on-page and external off-page SEO, as well as a fully comprehensive link strategy.

Professional SEO Company

Any Professional SEO worth hiring understands that effective SEO (search engine optimization) constant continuing education because the search engine algorithms and the rules search engines use to position a web page within the search engine results page (serp) are always changing. The search engine most challenging to the SEO professional is Google. Here’s Google’s tips on things to look for in an SEO company:

– Be wary of SEO firms that send you email out of the blue.

– No one can guarantee a #1 ranking on Google.

– Be careful if a company is secretive or won’t clearly explain what they intend to do. – You should never have to link to an SEO.

– Some SEOs may try to sell you the ability to type keywords directly into the browser address bar.

– Choose wisely.

– Be sure to understand where the money goes.

– Talk to many SEOs, and ask other SEOs if they would recommend the firm you’re considering.

– Make sure you’re protected legally.

– Professional SEO Strategy and Conversion

The truly Professional SEO and Search Engine Optimization Company understands that there are other considerations to be kept in mind.

For example, a website must not only be optimized for search engine spider algorithms, but it also has to remain optimized for the visitor as well. Ranking number one in all the major search engines is what gets the visitors to your website, but then the website must convert those visitors into actual sales.

Professional SEO is like Royalty

If content is king, then website design is queen. The combination of the two, if done correctly, will produce results for both your search engine rankings and your revenue. While keyword location, weight (absolute and relative), density, proximity, frequency, keyword targeting … is a important part of the puzzle, how the code for the website is created and the linking strategies are equally considered royalty in the world of the professional optimizer. The knowledge of how best to accomplish that is always changing and that’s why a real SEO professional who is on top of the trends, can be worth gold to the success of your business.