"Made in China" Definition is Being Rewritten

Have went through the times “Made in America” and “Made in Japan”, it comes the “Made in China” times. Today, “Made in China” has become a commonplace of origin labels on international market. Of course, there are quite a few people still have misgiving about it. The parlance of China is the “world’s workshop” was once widely accept. The implication is that the main focus of China’s manufacturing industry is engaging in processing, but the capability of produce high-tech products independently and the overall competitiveness are not high.

Maybe some people are still unable to get out of its low-cost impression. But the Chinese enterprises which have lofty ambition do not satisfy of “Made in China” and has been in pursuit of “Create in China”. If you still think that Chinese product is a symbol of low-priced and poor quality, you are out of date. Even the British Financial Times reminded the myself-businessmen in its special report: It is self-deceit that some manufacturers consider they allowed the Chinese to dispose of the low-end markets, and then they can concentrate on the high value-added products.

The national QCI of manufacturing first issued “Made in China” is creditable

Xiaohua Qiu, Chief, National Bureau of statistics was first announced the national quality competitiveness index(QCI), on September 12, 2006. In 2005, under the guidance of the scientific approach to development, remarkable achievements were made in national quality cause. The overall quality level of manufacturing kept stable growth; Industrial and regional quality developing sustainability was improved. According to the calculation within data of over 250,000 enterprises of 29 industrial sectors, such as Communication, Machinery, Petroleum and Chemical, Textile, Furniture, Medicine, Foods and Printing, the national QCI of manufacturing reached 78.98, continuously increased 7 years. The statistical relativities is significant between the national QCI of manufacturing and other national economic and social development indicators, such as GDP, Value added of the Secondary Industry of GDP, Retail Sales of Consumer Goods, Total Value of Exports, etc. Especially, the related coefficient between the national QCI of manufacturing and Total Value of Exports is 91.0 percent. The steady increase of quality competitiveness effectively supported the development of national economy and foreign trade.

Seven industrial sectors were of good quality competitiveness, of which the QCI were in higher level (above 80), such as Manufacture of Communication Equipment, Computers and Other Electronic Equipment, 83.72; Manufacture of General Purpose Machinery, 83.48; Manufacture of Measuring Instruments and Machinery for Cultural Activity and Office Work, 83.42; Manufacture of Special Purpose Machinery, 82.80; Smelting and Pressing of Ferrous Metals, 82.59; Smelting and Pressing of Non-ferrous Metals, 82.03; Manufacture of Electrical Machinery and Equipment, 81.10.

Calculations of QCI of industrial sectors showed that there is prominent non-equilibrium on quality competitiveness development among various sectors. The QCI of the industrial sector in first rank is 11.51 higher than that in the last. Modern industries with intensive technology, intensive capital and relatively higher industry concentration had more quality competition advantage, while those traditional industries with intensive labor and relatively lower industry concentration had less quality competitiveness.

“Now, the fearfulness of the Chinese products is not the quantity but the quality”

With the continuous improvement of China’s manufacturing produce level, its quality has been improved. And the increasingly innovative design is also another important factor made Chinese products popular in the world.

“Now, the fearfulness of the Chinese products is not the quantity but the quality” One of the Italian clothing direct distributor named Catogni told to me. Catogni’s toggery is small in size, but the location at the Republic road in downtown Rome is quite good. Here used to be the first choice for the tourists to buy the shoes and bags which are “made in Italy”. “Chinese goods changed the image that low price means poor quality. But now, Chinese middle and low-end textiles and footwear in European market are not worse than the local products both in quality and style. More awful, the Chinese businessmen are extremely adept at adjusting the product’s marketable types in order to meet European customers’ demand furthest. The renewal period of Chinese product is several weeks in the past, and now it only needs several days.”

Jianzhong Zou the principal of Hangzhou China Guoxin Science & Technology Co.,Itd (the chairman of gxchinab2b) will never forget his first foreign guest, a procurement representative of one European company. “He had a very bad impression on Chinese products before Co-operated with us. He said that the image of Chinese products in international market was low price, and he had to change the packaging and stick labels to increase the price after bought the Chinese products. When I heard that, I was very sorry. “said Mr Zou, “but soon, I made him a completely new understanding with Chinese products.”

“Made in China” definition is being rewritten

November 2004, Zimbabwe signed a contract to buy AM-60 aircraft with China. The civilian aircraft which attached the label of “Made in China” went abroad. It also opened a port that Chinese civilian aircraft competing in international market. Which followed, the pioneering work of Lenovo annexed IBM’s computer business, shocked the whole world.

In 2005, the deep ether welcomed two Chinese guests. The success of Shenzhou VI 2nd manned space mission proved that China is not the country what only can products shoes, socks, lighter, but also creates sophisticated technology products. Chinese export of high-tech products overran 160 billion dollars in 2004, according to the information. The export of high-tech products has been one-third of the export account. And the number of imports was15% higher than the similar products. Which more, it turned out the imports and exports trade surplus at the high-tech products. The industry of the high-tech products has been the main power to promote the increase of “made in china” export. Now, China has a lot of the world first from musical instrument to steel, from mobile telephone to IT, from charcoal to television. One-third of the world mobile phones is made in China. China is the world largest television producer and exporter. And the proportion Chinese digital cameras takes more than a half.

It is obviously that “made in China” with the characteristic of low value-added and high market share is undergoing some changes. “Made in China” definition of the definition is being rewritten.

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